Shining, bright, precious . The new trend is Metallic! Major Brands like more and more the metallic effect that contaminates modern urban tribes. All kind of garments becomes icons of style with seductive  graphics and precious decorations. HYDRA CLEAR FOR METALLIC E is the Virus ecological proposal to perform very soft hand, high definition metallic printings. Clear for Metallic E: new metallic perspectives. HYDRA CLEAR FOR METALLIC E sat [...]

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Getting rid of clichès by keeping expressive impact and spectacular nature: Virus commitment to innovation generates  new application possibilities. The color shifting effect creates the perception of  different shades that vary upon the angle of observation merging intense colors and delicate tints.  Perfect for both fashion and sport-wear applications, GEO AQUAPEARL witnesses the ongoing research of Virus in [...]

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Staying in step with the variable mood of the Garment Decoration sector means continuosly finding innovative solutions. Virus has always been looking for solutions able to satisfy the most demanding requests of the market concerning multifunctionality. Water based ecological inks of outstanding performances and simplified procedures. HYDRA SUEDE BASE E: only one product, two different effects.  HYDRA SUEDEBASE E: the SUEDE effec [...]

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Rich Hoffman, CEO of M&R Printing Equipment, doesn’t need any kind of introduction for anybody working in the printing field; in fact his farsightedness has been definitively a guiding light for several printers who are building their future. We recently had the chance to stop and listen once again to Rich Hoffman vision from Fespa 2015, about what it takes for a printing shop to maintain a  high profile and keep up with [...]

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