ISS LONG BEACH: THE CONFRONTATION. The aesthetic, tactile and functional potentialities of textile screen printing are the difference unattainable by alternative technologies (digital firstly). TEXTILE DIGITAL PRINT? THERE IS NO COMPARISON. The project of the printings brought to the exhibition, challenges the “alternative” technologies  and wins thanks to: depth of images definitely superior, colors without comparison, q [...]

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ISS LONG BEACH: HIGH QUALITY, LOW CONSUMPTIONS. The story continues. Discover how the high quality of products decreases consumptions! THE INNOVATION OF THOUGHT, THE REDUCTION OF COSTS.  Four color printing, that is only 4 colors: reduction of color separation cost; reduction of screens cost; reduction of ink quantity needed. Less ink, less chemical components. More quality, less curing time needed, limited  “flashes” [...]

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ISS LONG BEACH: THE BACK STAGE OF QUALITY. The prints that extremely thrilled everybody at the Californian show and that equally unsettled the visitors, are the result of a technical thought consistent with the values that Virus brings to the world with its water based inks. Go through their technical history with us! COLOUR SEPARATION, STARTING OFF ON THE RIGHT FOOT.  We have identified in the separations for four-color printing the most [...]

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FOUR COLOR PRINTING, WHAT A SURPRISE! Virus, once again has been able to bring not only simple products to the show but new approaches to textile screen printing and new solutions to its old problems.   Technical innovation, for sure, but a bit of bravery as well in bringing the not so much loved four color printing to Long Beach, revealing its aesthetical potentialities and its entrepreneurial benefits. The admiration, the enthusiastic c [...]

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