ISS LONG BEACH: THE BACK STAGE OF QUALITY.

The prints that extremely thrilled everybody at the Californian show and that equally unsettled the visitors, are the result of a technical thought consistent with the values that Virus brings to the world with its water based inks.
Go through their technical history with us!

COLOUR SEPARATION, STARTING OFF ON THE RIGHT FOOT. 

We have identified in the separations for four-color printing the most suitable way to develop the project. 
Revisiting the criterions that have always characterized it, allowed us achieving a double target: on the one hand an exact photographic result, proper of the four color printing itself , on the other hand the brightness of colors present in the policromies  thanks to the use of Pantone shades. 

Colour, the ultimate test.
In this perspective, at first we have reformulated the four pigments CMYK and then reevaluated the obtained results by the rereading of the 4 crossed and alternated tones. The above mentioned procedure allowed us to obtain a perfect balance of the “gray scale” thus the chance to reproduce, quite perfectly, all the most used Pantone tones.

THE PERFECT HARMONY OF THE SEPARATION CURVE.  

Thanks to the recalculation of a series of mathematics values, we traced an ideal selection “curve” in perfect harmony with our CMYK pigments.

ISS – THE STORY CONTINUES: FOLLOW US!